Why Gold and Gems?

Why GoldAndGems.com?

Top Brands! Custom! Fine Diamonds and the World's Finest Diamond Alternatives!

1. People LOVE that we are truly a family business.

2. We have a storied history of making and providing high quality jewelry all while treating our customers like family.

3. Full array of top brands, plus unique in-house custom rings and jewelry.

4. Quality, cost sensitive diamond alternative options. While we sell and carry the most amazing natural diamonds, we have carefully selected only the best diamond alternatives. 

Only 3 alternatives have passed our standards.

  • DIAMONNA Blazing Arrows
  • Amora Gem Ultra (no longer available)
  • Forever One Moissanite by Charles & Colvard

Select From Available Gems, or Pre-Order Your Gem ring1small.png

We list a full combination of our stocked DIAMONNA Gem private collection.

ring2small.jpgSettings for the DIAMONNA Gems

Gold & Gems Fine Jewelry is unique in that we are able to offer a greater quantity of engagement rings, pendants and earring options for the various shapes, cuts and sizes of DIAMONNA. Our expert jewelers set your gemstone to perfection, and we are also authorized providers of the top, brand name ring collections. We can provide any product made by our top brands and designers as well as the most popular settings. Last but not least, we also make our own rings, pendants and earrings. Custom work has been our USA based specialty for the past 35+ years. If you should find a style you like, send it to us for a quote, as we can usually make it for you.

Discover why our testimonials convey unmatched service and integrity. 


  • On site Graduate Gemologists
  • Master Jewelers on site to build your jewelry
  • Free Insured Shipping
  • Zero sales tax
  • 31 Day Returns 100% refund / No restocking fees
  • 5 Star Reputation 
  • Ecstatically Positive Testimonials
  • Unique designs 
  • Special request customization 
  • Fully accessible support and sales advisers
  • Full service shop to build, set, repair your pieces - on our premises - by our talented jewelers


gold-seal-ribbon2.pngWe boast an extremely strong, positive consumer opinion about our ability to serve our customers with timely, solid, truthful advise.

 Advice based on the latest Inventory

 Authority Seal and secure, insured delivery 

 Inspection before shipment


We realize that the DIAMONNA Gem is essentially an internet only purchase. Our customers can buy the gem & review it, with full return & refund privileges.  You are more than welcome to come see us at our Ashland showroom, as well.

  • YouTube Channel featured jewelry & previews
  • Instagram pictures and videos
  • FaceBook feeds & information
  • Twitter Jewel Tweets!
  • Above all else, we are an independent, family jeweler with a solid reputation of integrity. Find out today why shopping at an independent fine jeweler beats shopping at the big chain-stores.

We do care deeply about your experience and aim to prove our appreciation for favoring us with your business. In addition to our highly professional and delightful staff, four generations of our family work on the front lines of our business to take care of our lifeline; You, the customer.

 Read our Reviews here.

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