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Price Match Guarantee

Price Matching Policy

At Gold And Gems Fine Jewelry, we work to earn your trust, and eventually your business. We work hard to publish the lowest prices while providing the best service and honest information. 


Since there are many thousands of competing jewelers and websites, we can’t possibly monitor every published price and offer. If you should find what seems to be a better value for your purchase, we will honor their price and prove better service. This means less headaches for you; our valued customer.

* We only entertain Price Matching for like products, jewelry, watches and services. 

These are some of the exceptions to our policy:

We can’t, or won’t, entertain price matching for items that are:

  • Not made by the brand designers. Copies are illegal, and inferior.
  • Used rings, pendants, earrings, watches or jewelry.
  • Second hand rings, pendants, earrings, watches or jewelry.
  • Offers with fine print policies intended to deceive you, the shopper. Many companies attempt to fool shoppers by posting alluring advertisements only to discover that 90% of the desirable items are not part of the offer. 
  • Offered factory new in your finger size, not sized for quick sale.
  • Offered factory new in your necklace size, not sized for quick sale.
  • Offered factory new in your bracelet size, not sized for quick sale.
  • Listed on Ebay
  • Listed on Craigslist
  • Listed on any auction site
  • Verbal offers
  • Not Published Dealer Liquidations
  • Brand name rings, pendants, earrings, watches or jewelry that are not on sale or sold as cheap jewelry on websites that are not authorized dealers for the name brands. 

These brands include, but are not limited to:

Scott Kay

Scott Kay jewelry, Scott Kay Bridal, Scott Kay Engagement Rings, Wedding Bands, Cobalt Chrome, Eternity Bands, Luminaire, Faith, Dream, Radiance, Heaven’s Gates, Tiara, Parisi, The Crown, Silhouette, Signature Accents, Classic Diamond, Crown Setting, Halo, Filigree, Solitaire, The Gaurdian, Die Trying & Protecting the Cross.

Simon G

Simon G Engagement rings, Simon G Wedding Bands, Simon G Passion Collection, Simon G Garden Collection, Simon G Fabled Collection, Simon G Mosaic Collection, Simon G Duchess Collection, Delicate Collection, Simon G Caviar Collection, Simon Set Collection, Simon G Organic Allure Collection, Simon G Nature’s Prime Collection, Simon G Midnight Collection, Simon G Virtue Collection, Simon G Paisley Collection, Simon G Buckle Collection, Simon G Holiday Collection and/or and brand new Simon G fashion or bridal jewelry in new condition on sale via an authorized Simon G dealer.

Gabriel & Co. NY

Gabriel and Co NY jewelery including, but not limited to Gabriel Bridal, Gabriel Fashion, Gabriel Stackables, Amavida Bridal, Amavida Fashion, Perfect Match, Brilliantly Chic, Hoops, Wedding Sets, Engagement Rings, Eternity Bands, Earrings, Pendants, Rings, Bracelets, Necklace, Rose Gold, Pink Gold, White Gold, Yellow Gold, Platinum, Two-Tone, Mixed metals, Birth Stones, huggies, earring jackets, lever back, stud, drop and screw lock hoops.


Engagement Rings, Wedding Bands, Diamond Bands, Vintage, Classic, Tungsten, Argentium Silver, Palladium, Platinum, Contemporary, Halos, Rope and Inside Out Bands.


Black Titanium with Sterling Silver, Tungstenair, Titanium, Cobalt, Stainless Steel, Diamonds, Arctic White Tungstenair, Triton Necklaces, Bracelets, Rings and Chains. 


TaNTALUM Forge, Snap Fit, Ammara Stone, Cobalt, Black Cobalt, Black Titanium & Ceramic.

MaeVona Wedding Rings

Wedding Sets, Engagement Rings, Rose Gold, Pink Gold, White Gold, Yellow Gold, Platinum, Two-Tone, Mixed metals

Jacques Michel Watches

ETA Automatique, Chronomatic, Allure, Classique, Chic, Elegante, Vogue, Ladies Watches & Mens Watches.

Toby Pomeroy

Toby Pomeroy EcoGold, Eco Gold, EcoSilver, Eco Silver, EcoPlatinum, Eco Platinum, True Gold Platinum Eclipse Hoops, Eclipse Twilight with premium cut Canadian Diamonds. Oasis and Oasis Mist Pendants and Necklaces of EcoGold and EcoSilver Matte or Blackend metals, Gingko Collection, Toby Pomeroy engagement & wedding rings and bracelets, conflict free diamonds and fair trade gems.

Amora Gem

Amora Cushion cut, Amora Hearts & Arrows Ultra Round Cut, Amora OEC, Amora Asscher Cut and All Amora Gems.


ASHA Cushion cut, ASHA Hearts & Arrows Ultra Round Cut, ASHA OEC, ASHA Asscher Cut and All ASHA Gems.


How To Submit a Price Match Offer:

We make it very simple.

Send us an email, or call us at 877-917-8477.

Explain in the email where you saw the same product listed and tell us the price published.

If you can, copy & paste the address link to the product and include it in the email.

We will respond to you within 24 hours, sometimes within the hour depending on our email volume at the time.

We will simply tell you that we can offer you a better price and/or value…or we will advise you to proceed with the other offer.

Give our family a try. You can’t lose for trying. After all, you deserve the finest jewelry, service and price for your money.


With genuine intentions for serving you with the finest service and jewelry products, The Hansen Family and our Amazing Team at Gold & Gems Fine Jewelry

*All policy guidelines, authorizations and details are subject to the sole determination of our company. We make every attempt, always, to operate our company and our company decisions basing every action on what we deem as right and fair for all parties. We are not interested in business deals that are one-sided to favor one party, or the other. Our thousands of pleased customers have learned that we are only interested in win-win transactions.